FanLogic Announces European Launch With A Major UK Contract
Harrisonburg, VA / September 6, 2017 / FanLogic Interactive Inc. (TSX-V: FLGC,
"FanLogic," or the "Company") is pleased to announce it has been awarded the contract to
digitally promote the “REMEMBERING BALLY” benefit football match and gala dinners, with
the match to be held at Goodison Park, home to one of the English Premier League’s leading
Clubs, Everton FC. The benefit match is in remembrance of one of Everton and England’s
greatest ever players, Alan Ball, and will take place on Saturday 7th October 2017.
The match follows the gala dinner to be held at Liverpool’s Crowne Plaza on Friday 6th
October, where guests will be treated to entertainment from ex-players and celebrities and
offered “money can’t buy” auction prizes including a chance to win a mascot place to lead
England out at Wembley, VIP hospitality at an England fixture and memorabilia from some
of the world's greatest players. Gala dinners will also be held and promoted by FanLogic
Connect at Alan Ball’s old clubs: Portsmouth FC (13 October), Arsenal FC (11 November)
and finally Southampton FC (17 November).
The match at Everton’s Goodison Park, is supported by the FA (the English Football
Association) and PFA (the English Professional Footballer’s Association).
FanLogic has signed an agreement with the Organizing Committee of these prestigious
events to provide the FanLogic Connect software platform and expertise to create
unforgettable social campaigns through its unique gamification techniques and to
maximize exposure for the benefit match and associated dinners. FanLogic will also be
assisting in managing the media distribution and merchandise sales.
Randy Brownell, CEO of FanLogic, commented, “We couldn’t have hoped for a more
prominent way to launch our European business and are delighted to have been chosen
as a main partner for the promotion of the prestigious “Remembering Bally” events. It
will be an honor to work alongside the Organizing Committee and its partners, Everton
FC, the FA and PFA, to ensure the successful launch of these great events utilizing the
FanLogic Connect platform”.
Jim Buckley, Head of the Remembering Bally committee, said, “The Remembering Bally
gala and match are attracting enormous interest and will feature many of English
football’s most important figures. Fanlogic Connect is the ideal partner for us to ensure
the successful promotion and success of both these events and we are delighted to have
them onboard and are looking forward to working together on many more events we
have planned for the future.”
About the benefit match
The “Alan Ball All-Stars XI”, managed by Everton legends Andy Gray and Peter Reid, will be
supported by former Everton manager Joe Royle and ex-Everton striker Kevin Campbell.
They’ll be taking on a Premier League XI with Harry Redknapp at the helm, assisted by ex-
Southampton manager Lawrie McMenemy and Southampton legend Matt Le Tissier. The
match will be kicked off by Sir Geoff Hurst (English 1966 World Cup winner) and Colin
Harvey. Lee Carsley, James Beattie, Peter Crouch, Francis Jeffers and Danny Cadamarteri
have all confirmed they will be playing with more stars due to be announced by the
Organizing Committee over the coming weeks.
The net proceeds from the testimonial match will be distributed amongst the families of the
England ‘66 World Cup squad, including Alan’s family. The four dinners will be going
towards charities in four cities where Alan Ball was fondly remembered. These include
Alder Hey Children’s Hospital in Liverpool, The Countess Mountbatten Hospice in
Southampton, The Oakley Waterman Foundation in Portsmouth and The Willow
Foundation north of London in Hertfordshire. Funds from the dinners will also be
distributed amongst the families of the England ‘66 World Cup squad, including Alan’s
More information regarding these amazing events is available at
About FanLogic Interactive, Inc.
FanLogic is a market leading digital promotions software company, and creator of the
FanLogic Connect platform. The Company provides brands with deep user data and
advanced analytics and insights.
FanLogic's digital lead and sales generation successes are driven by proprietary peer to
peer referral based contests, coupons, sweepstakes, charitable initiatives, branded games,
50/50 lotteries, charity draws, loyalty incentives, branded social gaming, and entertainment
For more information about FanLogic, visit: or
Jon W. Kann
(540) 208-7700
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