Corporate Update: FanLogic Listens and Implements Changes based on Customer and
May 10, 2018
FanLogic Interactive Inc. (TSXV – FLGC, OTCQB – FNNGF)( “FanLogic” or the “Company”) is a market leading digital promotions software company; unlocking the power of loyalty and social influence. Over the last 12 months FanLogic has worked to develop a clear operating plan for the future.
With the assistance of
The Company is pleased to announce, after careful analysis, the following changes/enhancements are being implemented:
•Enhanced sales leadership and team development.
•Upgraded FanLogicInteractive.com website.
•Product website, FanLogicConnect.com, to
•Expanding digital development team.
•Improved account management and communication.
•Concentrate on growing the 170,000 plus active current FanLogic Network members.
•Monetizing existing assets.
•Attention to customer feedback, repeat business and referrals.
•Focus on profitability.
•Focus on accountability.
FanLogic is refocusing on the core
•Generation of targeted leads through promotional offers
•Elevated brand exposure
•Data insights into current and new customers via segmentation scoping
•Quantifying “influencer marketing” impact
Client feedback clearly suggests they are willing to support this evolved strategy and allocate substantial budgets for these services.
Target Markets/Sales Focus:
•Professional sports leagues/teams
•Influencer marketing groups/individuals
•Large retail clients (physical locations and
The Management and Board of FanLogic are confident these changes will lead to expanded growth for the company in 2018 and beyond, and would like to thank our stakeholders for their patience during this transitional period. FanLogic’s Growth Plan is in place and the Business Development Pipeline is strong.
We look forward to sharing the outcomes of our upgraded strategic direction and the successful implementation of these plans in the near future.
FanLogic is a brand referral platform used to drive leads, increase brand exposure and collect pertinent consumer data. FanLogic’s digital lead and sales generation success is driven through its proprietary peer to peer referral based sweepstakes, loyalty programs and incentives, coupons, charitable initiatives, branded games, 50/50 lotteries and charity draws, and social daily fantasy sports and entertainment contests.
FanLogic is the creator of the FanLogic Connect platform. FanLogic Connect is a marketing automation platform that drives qualified traffic to online and physical partner destinations via promotional events, sweepstakes and reward driven calls to action. FanLogic Connect also increases brand exposure and collects pertinent consumer data. FanLogic Connect provides clients the ability to monetize their social media following, and grow their existing audience while gathering highly valuable demographic and behavioral information.
For more information about FanLogic, visit:
For further information, please contact:
Randy Brownell rbrownell@FanLogic.com
Certain information set forth in this news release contains
Corporation's control, including the impact of general economic conditions, industry conditions, volatility of commodity prices, currency fluctuations, environmental risks, operational risks, competition from other industry participants, stock market volatility, and the ability to access sufficient capital from internal and external sources. Although the Corporation believes that the expectations in its