FanLogic Interactive Inc. and Belgravia Capital International Commence Design of
Blockchain Loyalty Program for the Global Cannabis Industry
CALGARY, January 25, 2018 - FANLOGIC INTERACTIVE INC. (TSXV: FLGC AND
OTCQB: FNNGF “FanLogic”, or the “Company”) is a market leading digital promotions
software company; unlocking the power of loyalty and social influence. Today FanLogic is
pleased to announce the execution of a Letter of Intent with Belgravia Capital International Inc.
(“Belgravia”) for the joint development of the world’s first unified cannabis automated industry
loyalty rewards program. The program will be developed on a Fanlogic/Belgravia Blockchain
proprietary platform. The revenue model will include set up fees, and the generation of
commissions on smart-contracted incremental and tracked customer purchases.
The program will be customer accessible on mobile and other electronic media distributed apps.
The blockchain-distributed app will provide real time loyalty reward points to customers of
licensed distributors and other legal distributors of cannabis medicinal and related products.
The Letter of Intent covers the goals and specifications of the blockchain development program
including: (i) reducing system management costs with smart contracts that report secure, tracked,
and transparent transactions of off chain systems, (ii) reducing error and fraud costs; (iii) enabling
frictionless systems by placing the entire customer rewards as tokens in the same digital wallet;
(iv) increasing market value of the rewards by making the coins inter-operable that means
exchangeable into other rewards and also providing a liquid market to get cash value if desired;
and (v) making the entire process blockchain real-time, which means scalable to meet user need.
Randy Brownell, CEO of Fanlogic stated: “Blockchain is a solution that if utilized properly,
allows for the modernization and monetization of traditional and disruptive business lines.
Loyalty is our principal focus for deployment of Blockchain, and with the relationship with a
leading edge company like Belgravia, we have the opportunity to be a first mover in this loyalty
segment. I am thrilled to begin developing this partnership with Belgravia and to explore
delivering loyalty and branding to the international legal cannabis industry.”
Belgravia is a technology-based finance service provider that is focused on the International legal
cannabis industry. Fanlogic is a peer-to-peer social media company generating and retaining
customers for B2C businesses. Fanlogic uses digital referrals, branded fantasy games,
sweepstakes, and couponing and loyalty programs. This world-class leader is expanding its digital
customer generation and retention system by integrating blockchain concepts into its proprietary
SaaS platform. Blockchain models remove impediments to direct business-to-customer relations
and real-time transaction completion and value enhancement. An example of value enhancement
is real-time crediting of loyalty points on the completion of a digitally recorded transaction.
Loyalty points will be generated as blockchain resident tokens.
Mr. Mehdi Azodi, President and Chief Executive Officer of Belgravia stated: “We are absolutely
delighted to be expanding our technology platform of services to the legal International cannabis
distribution industry. The synergies with the highly experienced team at Fanlogic create a very
positive dynamic to work very effectively and in a rapid fashion to execute the developments in
the up-coming year. We are working towards introducing advanced loyalty reward programs to
Canadian licensed distributors of medicinal cannabis products and will also look to generate
services for International players in correlation with legalization; specific to their individual
jurisdictions and in accordance with International law. Decentralized blockchain databases will
provide customers with real-time shopping choices in a way far more efficient than data
aggregators; which currently use centralized systems and interfere with direct business-to-
consumer relationships and services.”
FanLogic’s digital lead and sales generation success is driven through its proprietary peer to peer
referral based contests, loyalty programs and incentives, coupons, sweepstakes, charitable
initiatives, branded games, 50/50 lotteries and charity draws, and social daily fantasy sports and
FanLogic is a market leading digital promotions software company, and creator of the FanLogic
Connect platform. FanLogic Connect provides brands and agencies the ability to create
unforgettable social campaigns through unique gamification techniques. FanLogic Connect grants
clients the ability to monetize their social media following, and grow their existing audience
while gathering highly valuable demographic and behavioral information.
For more information about FanLogic, visit:
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Corporation and the use of proceeds from the Offering. By their nature, forward-looking
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