December 14, 2017
FANLOGIC BUSINESS STRATEGY
FanLogic is building a holistic end-to-end advertising ecosystem for Brands to enable a one-stop
comprehensive solution for customer acquisition, engagement and conversion.
The combination of social, gamification, artificial intelligence for data analytics, programmatic
advertising and blockchain/tokenization for loyalty, will usher in a whole new dynamic in the online
advertising industry. The company is working diligently at carving out a substantial piece of the $223
billion global ad spend and capitalize on the double digit projected growth over the next 3 years, as
estimated by eMarketer.
MILESTONES SUPPORTING OUR STRATEGY
partnered with online concierge leader VenueLytics
signed LOI and is looking to integrate Easter Egg's XFER blockchain
launching FanLogic Connect SaaS product in February 2018
negotiations commenced to acquire AI marketing software platform
exploring partnership with programmatic advertising company
appointed business influencer for targeted connectivity with large brands (advisory role)
appointed a blockchain expert (advisory role)
secured a data expert
Fanlogic is driving enhanced consumer interactions with brands by way of a disruptive and innovative
loyalty model utilizing blockchain and token incentivization. We are ushering in the next evolution of
loyalty by enabling consumers to swap and share loyalty offers by accessing a fan/brand network. The
blockchain will validate the loyalty of the offering and the token will be used as a means of value
attribution and redemption.
We are currently accelerating the process of building out our blockchain and token model as this will give
us first mover advantage as we carve out a whole new niche in the advertising ecosystem.
Directors, Officers & Insiders
TSX Venture Exchange
Issued & Outstanding